Developing the Motifs and The Strategies to Survive of Semarang Batik Creative Industries, in Semarang Central Java Province, Indonesia

This article presents the discussion on efforts of Batik Semarang craftsmen in developing designs and their resieliences time covid-19 pandemic. The result this research shows that has been existence for centuries. Kampung is important evidence which already grew developed together with making growth City. From research, we can also understand be differentiated 2 categories, namely: traditional contemporary designs. Until now City there are several batik craft industries creation motifs typical Semarang. business always organizes creative industry category, namely born from crafsmen creativities small have about 4 – 20 workmen forces. never dismissed, they still until now. Thus, it concluded Creative Industry an economic asset Indonesian cultural heritage to support livelihoods lives people City, so its maintained continuously sake strengthening economy city identity.